The ‘nothing is impossible’ creative director team.
Pete (left) and Adam (right), though most people get them confused anyway.
Peter Cvetkovski +61 421 228 164 pcvetkovski@gmail.com Linkedin
Adam Ferrie +61 418 500 768 adam.ferrie@gmail.com Linkedin
Adam Ferrie and Peter Cvetkovski strongly believe creativity can solve almost any business problem. They know. They’ve made the proof. A one-dollar coin designed to be donated and not spent. An initiative created to normalise disability in culture. A guitar made to save a struggling live music scene, and even a submarine built to help ensure a thriving future for the Great Barrier Reef. It’s these audacious ideas that may feel impossible, but with the right minds, mindset and team to back them, show that truly anything is possible.
And they’ve done it for some of the largest brands in the country - The Royal Australia Mint, Tourism Queensland, Toyota, Coopers, Uber Eats, and Netflix, to name a few. Their collective works have been celebrated with 220+ international awards, including Grand Prix at major shows, including Spikes, One Show, New York Festival and Ad Stars, as well as picking up multiple Golds, Silvers and Bronzes at Cannes Lions, D&AD and Clios.
However, it’s not just the big ideas that keep them busy. Throughout their career, they’ve launched and repositioned major brands into the market, created brand activations, developed apps and AR experiences. The pair also donate time to small-medium scale charities offering their expertise as well as running workshops. They also give back to the industry by mentoring new talent and speaking at industry events.
They are continuously striving to do work that doesn’t feel like advertising.
Awards summary: Cannes Lion: Gold x2, Silver x2, Bronze x1 D&AD: Yellow x3, Graphite x3, Wood x2 One Show: Best of Discipline, Gold x4, Silver x1, Bronze x1 Spikes: Grand Prix x5, Gold x9, Silver x3, Bronze x3 LIA: Gold x6, Silver x7, Bronze x3 Clio: Gold x1, Silver x1, Bronze x2 NY Festival: Best in show, Grand Prix x2, Gold x8, Silver x2, Bronze x2 AWARD: Grand Award, Gold x9, Silver x5, Bronze x9 Ad Stars: Grand Prix of the Year, Grand Prix x3, Gold x4, Bronze x1 AdFest: Grande for Humanity, Gold x5, Silver x4, Bronze x2 Effies: Gold x1, Silver x1, Bronze x2 Fast Company: World-Changing Idea