The natural approach to a partnership.

To celebrate Gelato Messina moving its delivery exclusively to Uber Eats, we created a social activation that starred their exclusive gelato makers: their free-range cows (the “unsung heroes” of its artisan gelato). We used Instagram Live to stream the Jersey cows in their natural glory wearing jerseys, with promo codes. Viewers had to spot and redeem the code on the Uber Eats app.