The world's first rideshare submarine.

In the lead-up to 2019, negative media coverage about the state of The Great Barrier Reef was damaging its reputation, leading to a significant drop in tourism visitation. To raise awareness that large parts of the reef were still thriving we decided to use the media, to our advantage. In partnership with the ride share giant Uber we created ‘scUber’, the world’s first underwater rideshare service, exhibiting the world’s largest living structure as a biodiverse playground, rich in marine life.